Trade Publications, also known as Trade Journals, provide industry-specific news and advertising targeted at those who work in a particular profession or trade.
Hotel & Motel Management |
Lodging Hospitality |
Nation’s Restaurant News |
Scholarly and Professional/Trade Periodicals:
What’s the Difference?
|
Scholarly |
Professional/Trade |
Audience |
Scholars, researchers, students |
Professionals in the field or industry |
Authors |
Credentials provided; usually a scholar or specialist in a particular field; articles often have joint authors. |
Professionals in the field; sometimes a journalist with subject expertise. |
Graphics |
Graphs, charts & tables; very few advertisements and photographs. |
Photographs; some graphs, charts, and advertisements targeted to professionals in the field. |
Content |
In-depth, very specific information with the goal of scholarly communication; original research |
Industry news, trends, and statistics; practical information for professionals working in the field or industry |
Language |
Academic or scholarly language; Specialized terminology; may require knowledge in subject area |
Specialized terminology but not as technical as a scholarly journal |
Article Layout |
Structured; Includes authors’ credentials, article abstract, goals and objectives, methodology, results, discussion, conclusion, and bibliography. Usually peer reviewed. |
Informal; evidence is drawn from personal experience or common knowledge. Not peer reviewed; evaluated by editorial staff. |
References |
Required. Quotes and facts are used to support research. |
Occasional brief bibliographies, but not required. |