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OER for ECU Foundation Courses: Largest Classes (Non Foundation)

OERs for the Largest Classes (Non Foundation)

This page highlights several open textbooks for some of the largest undergraduate classes at ECU. The purpose of this list is to provide recommendations to faculty who are considering adopting OERs in their courses. These resources can complement a course or even serve as the primary textbook. This can page can also serve as a reference for students looking for open resources in various topics such as mathematics, business, marketing, and management.

Selected Providers of OERs

 undefined Open Textbook Library  

"These books have been reviewed by faculty from a variety of colleges and universities to assess their quality. These books can be downloaded for no cost, or printed at low cost. All textbooks are either used at multiple higher education institutions; or affiliated with an institution, scholarly society, or professional organization."

undefined   Lumen Learning 

"Lumen materials aim to deliver an active learning experience. They include text, images, videos, assessments, directed feedback, practice questions, simulations, and other interactives that invite students to apply their knowledge, improve their understanding, and perform better."

undefined    MERLOT 

"MERLOT search engine provides access to curated online learning and support materials and content creation tools, led by an international community of educators, learners and researchers."

undefined Open SUNY Textbooks

Open SUNY textbooks is a publishing initiative established by State University of New York libraries and supported by SUNY Innovative Instruction Technology Grants and SUNY Geneseo. Textbooks are written by faculty experts

undefinedOER Commons

"OER Commons offers a comprehensive infrastructure for curriculum experts and instructors at all levels to identify high-quality OER and collaborate around their adaptation, evaluation, and use to address the needs of teachers and learners."

undefined  BCcampus

Search engine covering major subjects; toolkits available for teachers and authors to adopt and create OERs, respectively.

Saylor Academy Open Textbooks

Search engine for curated OER materials that instructors can adopt and adapt for their classroom.

undefined  American Institute of  Mathematics

This website lists open textbooks in the field of mathematics at the undergraduate level. Books have been evaluated and approved by the Editorial board of the American Institute of Mathematics.

MIT Open Courseware

MIT OpenCourseWare (OCW) is a web-based publication of virtually all MIT course content. OCW is open and available to the world and is a permanent MIT activity.




MATH  0045 Intermediate Algebra-B


by Boundless

This textbook covers: The Building Blocks of Algebra; Graphs, Functions, and Models; Functions, Equations, and Inequalities; Polynomial and Rational Functions;  Exponents and Logarithms; Systems of Equations and Matrices;   Conic Sections;   Sequences, Series and Combinatorics.

Intermediate Algebra

by D. Arnold & B. Wagner

“This textbook contains 9 chapters including exercises and solutions. Topics covered are: Number Systems, Solving Equations, Logic, Compound Inequalities, Functions, Linear Functions, Slope, Absolute Value Functions, Quadratic Functions, Polynomial Functions, Rational Functions, Exponential and Logarithmic Functions, and Radical Functions.”

undefinedElementary Algebra

by L. Marecek & M. Anthony-Smith

Elementary Algebra is designed to meet the scope and sequence requirements of a one-semester elementary algebra course. The book’s organization makes it easy to adapt to a variety of course syllabi. The text expands on the fundamental concepts of algebra while addressing the needs of students with diverse backgrounds and learning styles.


FINA 2244 Legal Environment of Business

undefinedFoundations of Business Law and Legal Environment

by D. Mayer, D. M. Warner, G. J. Siedel & J. K. Lieberman

"Business Law and the Legal Environment provides students with context and essential concepts across a broad range of legal issues with which managers and business executives must grapple. The text provides the vocabulary and legal savvy necessary for business people to talk in an educated way to their customers, employees, suppliers, government officials — and to their own lawyers."

undefinedThe Legal and Ethical Environment of Business

by T. Lau & L. Johnson

“Terence Lau & Lisa Johnson's The Legal and Ethical Environment of Business is a book for today's student, who expects learning to be comprised not only of substance, but also of interactive exercises and multimedia….Each chapter contains not only substantive law, but also illustrative videos, interactive exercises for hands-on learning, and discussion questions for critical thought. Additionally, each chapter presents ”A Question of Ethics“ section, which contains real world ethical dilemmas relevant to the topic under study.”

undefinedFundamentals of Business Law

by Melissa Randall

"Undergraduate business law textbook written by Melissa Randall and Community College of Denver Students in collaboration with lawyers and business professionals for use in required 200 level business law courses in the United States. This book is an introductory survey of the legal topics required in undergraduate business law classes."

undefined   Business Law

by Lumen Learning

Topics include basics in American law, in business law, legal concepts, and legal issues in business.


MKTG 3832 Marketing Management

undefined Principles of Marketing

by University of Minnesota Libraries Publishing

"Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics."

undefinedeMarketing: The Essential Guide to Online Marketing

by Rob Stokes

"eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimisation, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management."


by Boundless

Topics cover marketing strategies, marketing environment, consumer, business-to-business, services, and global marketing; pricing, products, branding, channels, communications, advertising and public relations, social media, and nonprofit marketing.

undefined Principles of Marketing

by Lumen Learning

"Designed to teach students the foundational principles of marketing in the digital age, this course uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing."

undefined Core Concepts of Marketing

by John Burnett

"This text introduces students to the marketing strategies and tools that practitioners use to market their products."



BUSI 1200 Strategy First

undefinedEntrepreneurship and Innovation Toolkit

by Lee A. Swanson

“The business world is often equated to an ecosystem: the environment is comprised of interacting organizations and individuals much like the biological ecosystem (Moore, 1993). Entrepreneurship is no different, as it can be thought of as its own ecosystem, with new ventures being created, maturing, needing to adapt, or becoming extinct.”

undefinedFundamentals of Business

by Stephen J. Skripak

"Fundamentals of Business, Second Edition (2018) is an 372-page open education resource intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances."

Growth and Competitive Strategy in 3 Circles

by Joe Urbany

This text focuses on the 3-Circle model and integrates the concepts of marketing and competitive strategy. Case studies go over examples of how the model is used.

Intro to Financial Accounting

by UNC System Digital Course Enhancement Initiative

Course content covers the following objectives: 1.) Use basic accounting terminology; 2.) Apply the accounting cycle steps and procedures within the accounting system; 3.) Create and analyze the financial statements prepared in accordance with GAAP; 4.) Discuss the challenges, limitations, and ethics of financial accounting.


Student Transitions

COAD  1000 Student Development and Learning in Higher Education

undefined    Blueprint for Success in College: Career Decision Making

by Dave Dillon

"Blueprint for Success in College: Career Decision Making is a students’ guide for the process of identifying a major and career. This text focuses on career exploration. This book is a remix of two previously existing OER (Open Educational Resources): Foundations of Academic Success: Words of Wisdom, edited by Thomas Priester, and College Success, provided by Lumen Learning."

undefined   Strategies for Academic Success

by Liv Marken

This text is intended for students new to the university. Topics include making the transition to the University, building connections, mental and physical well-being, staying motivated and organized, creative thinking, and preparing for tests.

undefined    Foundations of Academic Success: Words of Wisdom

by Thomas C. Priester

Foundations of Academic Success: Words of Wisdom (FAS: WoW) introduces you to the various aspects of student and academic life on campus and prepares you to thrive as a successful college student (since there is a difference between a college student and a successful college student).

Management Information Systems (MIS)

MIS 2223 Introduction to Computers

undefined Discovering Information Systems

by M. Eccles, J. Nash, & J. P. Van Belle

Computer science textbook with 13 chapters, grouped into four sections: 1) What is Information Systems? 2)IS Technologies. information systems: computer hardware, software, communications systems and databases, 3) IS Applications, and 4) IS Management.

undefined Database Systems for Management

by J. F. Courtney, D. B. Paradice, K. L. Brewer, & J. C. Graham

This text covers the fundamentals of databases. Topics include elements of database systems, computer hardware and software, database planning and techniques, and etc.

undefinedInformation Systems: A Manager's Guide to Harnessing Technology

by University of Minnesota Libraries Publishing

"Information Systems: A Manager's Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology."