Communication: Media Studies: Research Industries

Provides information on every industry in the US economy at the 5-digit NAICS level. Reports cover market characteristics, segmentation, industry conditions, industry performance, key competitors, key success factors, and outlook. Reports are updated one to four times per year. Users may search or browse, and download reports.

Includes Industry Surveys -- one of the best sources for industry information; provides information similar to what is found in IBISWorld. About 50 industries are covered. Each profile is 20-25 pages in length and includes information about the current environment, trends, how the industry operates, composite industry data, and comparative company analyses. Sidebars often provide market share data. The reference section usually provides contact information and web addresses for trade associations, government agencies, and publications relevant to the industry.

Industry profiles contain: 5 year historical and 5 year forecast market values and/or volumes, market segmentations, five forces analysis, and discussion of the competitive landscape, including main players, distribution channels and regulatory issues . Company profiles include business summary, history, products, competitors and locations. Most company profiles contain a SWOT analysis.