Consumer attitudes towards bloggers and paid blog advertisements; what’s new
This article looks at how consumers (customers and online users) view blogs and online advertisements. Bloggers suggest products to use in blogs. Blogs are also great places to form relationships with people that have similar interests to them. For example, two bloggers may play the same videogame or have the same education. “In the online world, trust and credibility are still paramount in attracting consumers’ engagement with the website, bloggers, or social media.” In other words, bloggers need to be trusted by consumers so that the consumers will buy their products. Additionally, “companies can use bloggers as the mediating person to reach their intended audiences, bridging the gap between the company and consumers.” In other words, bloggers are like online salespeople creating connections with consumers to form trust.