Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Patents and Trademark Information: Trademarks

A helpful guide to Patents and Trademarks!


A Trademark is a name, symbol, or device, or any combination thereof, other than a trade name in its entirety, adopted and used by a person to identify their goods and distinguish them from similar goods made or sold by others.

Service Marks

A service mark is a word, name, symbol (or a combination of those) used and adopted and used in the sale or advertising of services to identify their specific services.


ECU has trademarks on a variety of ECU logos and phrases

                   for use on apparel and other merchandise!                 


Registered and Unregistered?

There are two types of trademarks.  

Registered and Unregistered. 

Registered trademarks have a circle R next to them and have gone through the process to become fully registered and legally protected trademarks.  

Unregistreed trademarks have some 'common law' protections but have not gone through the registration process.