Checklist on Identifying Deceptive PublishersDeceptive publishers (also commonly referred to as “predatory journals”) are for-profit entities that purport to publish high quality academic research, but who do not follow accepted scholarly publishing best practices. Their ultimate goal is to make money. The aim of this checklist is to assist you in avoiding publishing your work in low-quality deceptive publications. Being associated with a deceptive publisher can lead to financial loss due to inappropriate fees, or be harmful to your reputation and that of your institu tion, even possibly impeding promotion and tenure. ECU Libraries find that the areas below can be helpful in determining decep tive publishers. ECU Libraries reviewed other evaluation tools, like Cabell’s Blacklist, and found this list to be comparable.