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Basic Citation Guidelines:
1. In-text references are located in the text of the paper using paranthesis
Ex. (Brown, 2012)
2. A full list of references are located at the end of the paper
Other Basic Guidelines:
Direct Quotes must contain author, year, and page number
Some management theorists suggested, “that successful corporations must primarily produce brands, as opposed to products” (Klein, 2000, p. 3).
OR
Klein (2000) noted that some management theorists suggest, “that successful corporations must primarily produce brands, as opposed to products” (p. 3).
Paraphrasing must use the author and year
It is suggested that management theories, developed in the mid-1980s, put forth the idea that branding is as important to corporate success as the actual product that is produced (Klein, 2000).
OR
Klein (2000) suggested that management theories, developed in the mid-1980s, put forth the idea that branding is as important to corporate success as the actual product that is produced