MKTG 4662: Marketing Research: Industry and Company

Includes Industry Market Research : information on industries in the US economy written at the 5-digit level of the North American Industry Classification System (NAICS). Global Industry Research : provides similar information for numerous global industries. China Site: reports for more than 100 industries. Business Environment Research: reports economic, demographic and other changes. Company Research: basic financial and personnel information for US companies.

Analysis covering companies, industries and countries. For some companies there is a SWOT analysis. Five Forces analysis is available for some industries. Each profile contains: Overview & Size, Segmentation, Competitive Landscape, Leading Companies, and Forecasts.

Investment research allowing users to search for information on stocks and mutual funds.

Provides comprehensive company data for U.S. and International public and private companies, including SEC filings (US only) and current and historical annual reports for U.S. and International public companies. Company information includes: history, mergers, acquisitions, disposals, joint ventures, officers and directors, news reports, bond ratings, dividend payment history, income statement, cash flow statement, balance sheet, contact information, auditors, and qualified auditors’ report.