MKTG 4662: Marketing Research: Articles

In-depth coverage of business and management publications. Includes journals, dissertations, working papers, key business newspapers, trade publications, country-and industry-focused reports and data. Topics covered include business conditions, trends, corporate strategies and tactics, management techniques, competitive and product information.

Provides full-text, indexing, and abstracts for scholarly business journals, financial data, books, monographs, major reference works, conference proceedings, case studies, industry reports, and SWOT analyses. Topics include: marketing, management, MIS, POM, accounting, finance, and economics. Content spans 1886 – Present.